Campaign for Real Beauty

I was always a fan of Dove's moisturizing soap bars (they don't dry your skin out like most other drugstore brands), and when the company expanded its product line to include hair care and other skin care products, it used not 14-year-old twiggy models or famous faces (Andi McDowell, Halle Berry, Lauren Hutton, etc.) but real women. Dove has called this its "Campaign for Real Beauty." Dove's efforts in their ad campaign deserve much more depth than I have time to devote right now, but I did want to highlight the new commercial (click here to view) they launched during the Superbowl, introducing a program called the Self-Esteem Fund for girls. As inspiration for the campaign, Dove cites the statistic that 92% of girls say they want to change at least one aspect of their appearance. I am a huge supporter of Dove's campaign and encourage you to choose Dove products when you buy shampoo, conditioner, and soap.

Source:
Dove's Campaign for Real Beauty
http://www.campaignforrealbeauty.com